It’s long overdue but it could be happening soon; a new album from J. Cole may be on the way.
Friday (Nov.1), J. Cole took the stage at the Day N’ Vegas Fest alongside several other notable artists including Kendrick Lamar. During Cole’s performance, an election campaign themed video played on the big screen behind the stage and promoted something called “The Fall Off”. It encouraged fans to vote The Fall Off in 2020.
Let’s run it:
Cole just wrapped up a year long run of doing features with just about every one in the industry and this would be his first album since his KOD album in 2018.
What could The Fall Off sound like?
Based on the first encounters with the project its theme could be centered around the 2020 election. A very controversial, and possibly historical, election will be taking place next year and Cole has a history of making his voice heard on social (slash political) affairs. While it may not completely focused on political affairs he may serve this album up as if he is a candidate in the running.
In fact, he might take this angle to solidify his legendary status against other artists in the game. Some parts of this campaign video kind of hint at his experience and talent compared to others.
“A man whose humility knows no bounds,” the narrator says in the video. “A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate that can heal the inter-generational war.”
In terms of production, I don’t think we can expect anything outside of the norm. I think that his cadence on recent features and singles will pretty much be the tone of the album. If it helps any, Cole had mentioned that he was working on The Fall Off back in 2018 shortly after releasing KOD:
“Was working on the fall off,” he tweeted at the time. “And helping kiLL edward with his album. @killhisways but he don’t tweet a lot.”
No matter what, I’m looking forward to hearing a J. Cole project again. Just something else to make us excited about the next decade.
“Make your voice heard. Vote The Fall Off for 2020.”