Washington, D.C (CTZNSIX) –
It’s no secret that stores were not as packed this year as they usually are for Black Friday. Americans spend $7.4 billion in online shopping for Black Friday and $4.2 billion on Thanksgiving day.
However, brick & mortar shopping has not completely phased out this year as online purchase-in store pickups rose 43.2% this year. Black Friday was also the biggest day ever for mobile sales as $2.9 billion was raked in from smartphones. The heavy sales activity is a good sign to kick off the shorter holiday season, beginning 6 days later than usual. “We’ve got a shorter holiday selling season,” Jason Woosley, Adobe’s VP of Commerce Product and Platform, told CNN Business. “That’s creating a compression effect.”
Brick & Mortar sales were up 4.2%, per reports compiled by Fiserv.
A Record-Setting Cyber Monday
Experts are predicting a record-setting Cyber Monday today. Adobe is projecting $9.4 billion in online sales today. Experts point to the end of Cyber Monday as they anticipate that people will rush to catch deals before they’re gone.